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Brand Visual Storytelling: Tell your story

Category
Brand Visual Storytelling
Social Media Marketing
Media
Digital Marketing
Curated Content
Published date
2021/06/20
Status
Published

Brand Visual Storytelling: Tell your story

According to the American Marketing Association, storytelling refers to “a questionnaire method of data collection relying on a picture stimulus such as a cartoon, photograph, or drawing, about which the subject is asked to tell a story.” Visual content is situated right at the heart of storytelling. However good your content maybe, if you do not have high-quality visuals, you are likely to lose readers.
Customers will come to you through your branding, but a family will come to you through visual storytelling.
At first, getting a fancy logo and several applications can only help you market your product. But there should be a common beginning, the DNA of the brand staying the same. In other words, your visual storytelling should evolve.
If you heard me explaining something today, you'd only remember about 10% of what I told you in three days.
In fact, the part of our brain that handles words is smaller than the one that focuses on image processing, according to psychologist Haig Kouyoumdjian.[ Kouyoumdjian discovered that visuals: Make it easier for us to process difficult concepts (sumo.com)
As social media platforms become more visual, it is becoming increasingly important to tell your brand story visually. This way, you can capture the attention and imagination of your audience, whether they are online or offline.
Most people think of storytelling as an art, but it's also a skill that can be learned. Once you get the hang of it, you'll be able to consistently weave compelling stories that engage your audience.

There are three parts to storytelling: the problem, the solution, and the advantage.

You need to make sure that your audience is understanding the problem, and once you've done that, you can sell them on your solution.
The solution should be obvious, but you need to explain it in a way that makes your audience believe that what you're offering is the best.
And after they decide to buy your product, you want to make sure they're happy they made that decision.
Developing empathy for your company is crucial, and a great way to do that is to show how you have grown from an idea and overcome obstacles along the way. If you can demonstrate your commitment, you'll gain a lot of support.

So What Makes Visual Storytelling Marketing So Effective?

Captures (and keeps) your audience's attention
Ensures your messages resonate with them
Delves deeper into your brand's connection with your audience.

Stay ahead of the curve

Revamp your brand by asking your audience! (Just not in a flat, explicit way, like "Can you tell us what needs to change?") Enter Henry Ford's adage "If I had asked people what they wanted, they would have said faster horses."
A survey for emotional journey mapping could involve asking some of your audience segments (feedback purposes, for example). This would take an opportunity to examine how your customers feel, what motivates them, and who they identify with. We could compare emotional journey mapping to the use of fMRI in neuromarketing.
These ideas will help you:
a) come across as more personable
b) make your customers feel valued and special
c) and finally, you can craft more precisely targeted campaigns.
Thus, your followers' engagement level and yours will increase.
Eventually, you will have built a loyal following and an established brand.
External Links:
Grab a free copy of a step-by-step checklist to using visual storytelling marketing:
Source: sumo.com
You may have heard of the Rule of Thirds, applied to photography or film. The Rule of Thirds says that if you divide a screen into thirds using lines, the points where the lines cross are focus points that the eye is naturally attracted to.